PRIVACY INFORMATION
Privacy
information
Last updated 28 September 2026
This explains how Black Atlas collects and uses personal information through blackatlastravel.co.uk, including the enquiry form, live chat, website concierge, destination finder, cruise search and consultation booking.
Who is responsible
Black Atlas is a trading name of Jason Stuart Eric Black, who decides how your personal information is used (the "controller").
- Email: hello@blackatlastravel.co.uk
What we collect
When you make an enquiry: your name, email address, telephone number (optional), date of birth (optional), how you'd like to be contacted, where and when you'd like to travel, how many are travelling, your budget, what it should cover, and anything else you choose to tell us. We also record when you confirmed you'd read this information.
When you use live chat: your name, email address and the messages you send.
When you book a consultation: your name, email address, the time you choose and any notes you add.
When you use the concierge or destination finder: the text you type (see AI features below).
When you browse the site: limited analytics information (see Website analytics below).
Please don't send passport, payment or medical details through the website. If they're needed later, we'll ask for them securely and only when necessary.
How we use it, and our legal basis
| What we do | Legal basis under UK GDPR |
|---|---|
| Reply to your enquiry, research ideas and, if you ask, arrange travel | Taking steps at your request before a contract, and performing that contract: Article 6(1)(b) |
| Keep records of enquiries and bookings | Legal obligations, for example tax and accounting (Article 6(1)(c)), and our legitimate interest in running the business properly (Article 6(1)(f)) |
| Understand how the website is used and fix faults | Our legitimate interest in running a website that works: Article 6(1)(f) |
| Accessibility, mobility or health needs you choose to share for a trip | Your explicit consent: Articles 6(1)(a) and 9(2)(a) |
We don't use your information for automated decisions that affect you, and we don't sell it.
Live chat
Message Black Atlas connects you to a person, not a bot. It runs on Chatwoot, a service Black Atlas operates itself. Messages are kept with your enquiry. Chat isn't a booking confirmation or an emergency support line.
Consultation booking
Consultations are booked through Cal.com, which Black Atlas runs on its own systems at book.blackatlastravel.co.uk. We use your booking details to hold the appointment and contact you about it.
AI features: destination finder and concierge
Both features send the text you type to OpenAI so it can suggest ideas.
- The destination finder only suggests places from published Black Atlas guides. What you type isn't added to our enquiry records.
- The concierge starts a planning conversation using approved Black Atlas information. It doesn't ask for your contact details. The conversation is linked to an enquiry only if you choose to carry on and send the form. Otherwise it's normally deleted after 30 days.
Suggestions are inspiration only, not booking or travel advice. Please don't type personal or sensitive information into either feature.
Cruise search
The cruise search is provided by Widgety. When you use it, Widgety receives the technical information it needs and the searches you make. Please don't enter traveller details into it. Widgety's own privacy information applies.
Website analytics
We use PostHog's EU service to understand which pages and links are useful. It records the page, the website you came from and certain clicks, using a random identifier that lasts only for your browsing session. It doesn't collect what you type into forms and doesn't build a profile of you.
You can turn analytics off for this browser using the switch below. If your browser sends a Global Privacy Control signal, analytics stays off automatically. Turning it off doesn't affect enquiries or chat.
Checking your analytics preference…
Fixing website problems
If something goes wrong on the site, technical details about the error (such as the page and browser type) may be recorded so we can fix it. This monitoring is run by Black Atlas and isn't used to identify you.
Who we share information with
We share only what's needed, with:
- Providers that run our systems for us: our website and database host (OpenAI's Sites service, running on Cloudflare), OpenAI (AI features), PostHog (analytics, EU), Widgety (cruise search), GoDaddy (business email) and Supabase (secure sign-in to our systems). They may only use your information to provide their service to us.
- Travel companies, only when you ask us to quote for or arrange something: for example tour operators, cruise lines, hotels, transfer companies and the organisations we book through, such as InteleTravel UK Ltd, and any organisation that provides financial protection for your booking. You'll receive their booking terms before you commit.
- Authorities, where the law requires it.
We never share your details with other companies for their own marketing.
Information processed outside the UK
Some providers, including OpenAI and Cloudflare, may process information outside the UK, including in the United States. When this happens we rely on UK adequacy regulations (including the UK–US data bridge where it applies) or approved contract terms such as the UK International Data Transfer Agreement or Addendum. If you book travel abroad, suppliers in your destination will receive the details they need to provide your trip.
How long we keep it
| Information | How long |
|---|---|
| An enquiry that doesn't go ahead | Normally deleted 12 months after our last meaningful contact |
| Concierge conversations not linked to an enquiry | 30 days |
| Booking records | Six years after the end of the tax year in which you travelled, to meet tax and accounting rules |
| Analytics | Kept only in summarised form, without identifying you |
Your rights
You can ask us to:
- give you a copy of your information
- correct it
- delete it
- restrict how we use it
- stop using it where we rely on legitimate interests
- send it to you or another organisation in a reusable format (in some cases)
Where we rely on your consent, you can withdraw it at any time. Email hello@blackatlastravel.co.uk. We'll normally reply within one month.
Complaints
If you're unhappy with how we've handled your information, please tell us first at hello@blackatlastravel.co.uk. We'll acknowledge your complaint within 30 days and let you know what we're doing about it.
You can also complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113.
Children
Our services are for adults. We only hold information about children when an adult gives it to us for a family trip.
Changes
We'll update this page if how we use personal information changes, and show the new date at the top.
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